Kuba Piwowar is a social scientist and culture studies expert specializing in socio-cultural aspects of technology, new media and market research. He did his PhD on the subject of algorithmic exclusion at the SWPS Univeristy where he conducts research and academic work. Moreover, since 2008 he has been working for Google where he was an analyst and currently advises key business partners in Poland on digital transformation processes. He also collaborates with Polish and international organisations (Open for Business and We Are Open) working for equality and diversity in the workplace. Since 2017 he has lectured, and since 2021 he is an associate professor of the Department of Culture and Media of the SWPS University in Warsaw. He published in “Kultura Współczesna” and “Humanizacja Pracy” magazines, and co-authored chapters in books from the field of marketing research. He presented his academic work on conferences in Poland, Israel and Germany. Member of the Polish Society for Opinion and Marketing Research (PTBRiO). Graduate of Sociology at the SWPS University, post-graduate programme in Gender Studies at the IBL PAN, art history at Collegium Civitas and Marketing Academy at the Wharton School, University of Pennsylvania.